Verified to order IDs · measured, not modeled

$1 into DM ads. $5 of profit out.

We run the entire DM sales system for 7 and 8-figure jewelers: ads, DMs, booking, follow-up, attribution.

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One jeweler at a time · every qualified application gets a reply
Case study · Danesh Diamonds · August 2026

Danesh Diamonds: an 8-figure brand, run through Instagram DMs.

0.0×
ROAS
0×
Profit ROAS
on Instagram DM ad spend
$1 into DM ads, $5 of profit out · verified to order IDs

Six figures of profit through the DMs, in the first 30 days.

Measured, not modeled.

Danesh's share of the DM workload-85 pts
100%0%
Cost per lead-47%
$139.23$0.00
Cost per DM started-70%
$11.78$0.00
First reply to a buyer, median156x faster
3 hr 57 min0 sec

Danesh's account, same closer. Before vs after the system went live, measured from the account's own data.

ROAS · DM ad spend
0.0×
$172,200 in tracked sales from $12,200 in DM ads
Profit · first 30 days
$0
closed through the DMs, every sale traced to an order ID
Tracked DM sales
$0
22 sales in one month, DMs only
Conversations handled
0
every month, hands-off · 375 in the midnight hour alone
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Why it works

It all comes down to speed to lead.

The moment someone opts in from an ad, their intent to buy is at its peak. Every minute you wait, it cools.

5-minute reply
21×
more likely to qualify the leadMIT Lead Response study
Respond first
78%
of buyers go with whoever replies first

And we actually know what's working

Because we capture the whole loop first-party, the ad, the DM, the call, and the sale, we know exactly which leads and ads to follow up on. Meta misses 20 to 30% of the picture. We fill that gap, so follow-ups hit the right people and nothing leaks.

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Let's see if your brand is a fit.

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